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Using social marketing to accurately target Chinese consumers

Chinese consumers’ willingness to spend remains high, with nearly twice the confidence levels of the US and the UK. Their spending pattern has changed, we have seen an obvious shift from purchasing products to paying for services, as well as the trend towards more premium products and experiences. They are smarter consumers shopping the world with smart phones…

Uncovering China’s emerging middle class

To win this most empowered, influential and well-connected generation, who are undoubtedly expected to be the future biggest spenders, brands should introduce unprecedented concepts to “wow” them and lure them into repeat visits. Before digital really took off in China, it used to be sufficient for companies targeting China to apply a customer segmentation built on basic demographic factors. It is a completely different story now…

The Changing Face of Weibo

It was an honour to spend a few days with the senior Weibo team, over from Beijing last week. To survive in China and its fast-moving digital transformation, it is critical for any digital platforms to “keep up” with constantly evolving user demands. Over the past years, Weibo has done exactly just that, adapting its […]

Senior Account Manager/ Education and B2B

Experience / Key Skills Required: Over least 5 years’ experience gained in a digital agency environment or client side managing digital channels Experience managing Chinese paid search campaigns, experience of programmatic campaigns a distinct advantage. Strategic approach to problem solving and planning projects Management experience, you will have account execs and account managers reporting to […]

5 common WeChat mistakes that every brand should avoid

Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender care for a lifetime, so you must spend the time and energy to grow it! WeChat is a fantastic social media, encompassing everything a Chinese person needs in his/her daily life. This simple media […]

How to make your Food & Drink brand in demand for the Chinese New Year gifting season

Chinese love to share gifts with one another, gifting to family, friends, work colleagues and most importantly your bosses as a way to build important relationships in Chinese culture, as well as offering lots of “Face” to both parties. Chinese New Year typically falls between January and February and is the biggest gifting period of […]

Who is winning the Chinese search engine market battle?

Chinese search engine market is a fierce battle ground, and to make things even more complicated, you have to also look at the different search engine preference of PC and mobile search users. Here is the latest update on Chinese search engine market share according to Statcounter in August 2016 Baidu continues to dominate the […]