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Who it's for

China Digital Masterclass – Introduction to China Search Marketing

Do you want to launch a lead-generation program in China but don’t know where to start? Have you tried to set up a Baidu paid search campaign but been unsuccessful? Is your current Baidu paid campaign facing some performance issues?

Starting a search engine campaign in China can be challenging from a process and language point of view, especially if you are a UK performance agency or result-driven marketer. This masterclass will be useful for you.

This China digital masterclass – Introduction to China Search Marketing is designed for advertisers and marketing professionals, who are new to Chinese search engine marketing, or looking to refresh their China search marketing knowledge. Suitable sectors include B2B, Education and Travel.

We will offer practical tools and knowledge including: discovering consumer insights via search channels, Baidu paid search set-up process and key paid search formats.

Due to the limited space available, please book your tickets as soon as possible via Eventbrite link below to avoid disappointment.

What You’ll Learn

  • The scale and opportunity of Chinese search market
  • The Chinese search engine key players
  • How to get market insights from Baidu
  • The paid search set up process – do’s and dont’s
  • Key advertising formats
  • Successful case studies sharing
  • Q&A

Workshop Outline

This China digital masterclass is interactive and you will have opportunity to discuss your own China marketing issues with the Emerging Communications team after the event.

For future Emerging Communications China digital masterclasses please check here



Melody Yeh - Planning Director

Melody is a co-founder of Emerging Communications, bringing with her extensive experience in Chinese digital marketing, having worked for some of China’s and UK’s biggest agencies.

Melody runs the operations division at Emerging Communications spanning search, programmatic and social disciplines.

Melody has many years experience in running training programmes and seminars, both off and online and providing client’s with robust plans that deliver on objectives.

Rocky Chi - Head of Content and Insights

7 years of Chinese usability experience, as the Education / Food & Drink / Hospitality sector lead in EC, Rocky has expertise in strategy planning – enables brands to provide optimal user journey to the target segments.

Client Portfolio: Coventry University, Queens Uni of Belfast, IBM


Hosted by Emerging Communications at:
The Shard - MR8 room
32 London Bridge St


Book Now – Limited Availability