Strategy & Planning

China is such a new market for many UK brands, we are used to guide clients through the early entry stages while ensuring they get the best sales return possible. Equally, we work to well planned instructional campaign briefs that are ready for execution – though we do believe we can always add value to even the most knowledgeably thought out plans.

Whether you are new to the China market, or have a well-developed Chinese customer base, we promise to dedicate our time, knowledge and expertise to making sure you get the best return from the Chinese market.

We have worked with a very large cross section of companies and institutions that sell to Chinese consumers. Whatever the product or service, we apply a tried and tested methodology that ensures optimum results:

  1. Understand current brand presence, if any, amongst Chinese consumers
  2. Competitive analysis to benchmark campaign activity
  3. Produce customer insights for better segmentation and increased ROI
  4. Create overall strategy and channel strategy for each customer segment
  5. Website audit for enhanced user experience

Your very first step in the process is to give us a call, or drop us an email. Tell us what you want to achieve and you will not be disappointed – please see details of some of our work on the case history page.


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