PPC (Pay-Per-Click)

Chinese PPC (Pay-Per-Click)

To be successful in any geographic region, brands need to be put in front of target customers at key times and touch points. Ideally multiple channels are used to create most effect.

Programmatic (paid) media allows the targeting of customers by demographic, location, interests and behaviour, which allows audience segmentation leading to better results.

We provide the following paid media services:

  1. Media planning and buying
  2. Keyword research and ad creation
  3. Establish campaign KPIs, and daily optimisation
  4. Tracking, measurement and reporting

Our PPC service covers all the major search engines in China – Baidu, 360, Sogou.

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