Meet The Team

Our people are our most important asset, and the most important asset you can have in communicating with Chinese consumers. We comprise only the most talented and passionate Chinese digital marketers, but our proposition goes beyond that.

We love to do great work, and settle for nothing less. The results speak for themselves.

Domenica di Lieto

Managing Director


Domenica has more 25 years of sales and marketing experience. With a specialisation in marketing in China, she is in great demand as a public speaker on all elements of Chinese consumer communication.

When not working, you will find Domenica enjoying time with her 6 year old daughter, out on her road bike tacking the Surrey Hills, or practicing yoga.

Melody Yeh

Planning Director

Melody has 14 years Chinese digital experience, and heads up all EC operations.

Melody has extensive experience in media planning and buying across all consumer areas, including retail, eCommerce, food and drink, travel and hospitability, education , to name a few…

When not working you will find Melody enjoying travel, the London music and cultural scene and working for the Red Cross. Her drive to see and experience something new recently witnessed her swimming at the Antarctic in nothing but a bathing costume.

Rocky Chi

Planning Manager

With 6 years of Chinese usability experience, as the social media expert and education sector lead in EC, Rocky Chi works with brands to ensure that the content and user journey appeals to each customer segment.

Rocky has extensive experience of strategy planning, providing clients with staff training, and campaign delivery. Her specialisation is the higher education sector, which includes universities, schools, and organisations supporting the education industry.

Esther Chen

Account Manager

Esther plays a leading role in social media within the company, and her expertise incorporates a detailed knowledge of the retail, food and drink sectors. She is also an accomplished planner and client side staff trainer.

Stephen Pratley

Associate Web & CRM Consultant

Stephen is our resident expert on converting traffic to customers, and repeat customers.

In charge of the website aspects of our lead generation projects and any customer follow-up through email, SMS and social channels, Stephen is our bridge between marketing and technology.